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Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the mediating effect of attitude and the moderating effect of cause involvement.

This paper employs a quantitative methodology. Primary data were collected from 1220 respondents from North India. PLS-SEM is employed to examine the data.

The findings reveal that CaRM strongly impacts FMCG customers' purchasing intentions. Further, a positive attitude toward cause-related marketing triggers the customer purchase intention. Third, the results show that cause involvement moderates purchase intentions, so those who feel passionately dedicated to the cause are more inclined to buy while being involved in the cause-related marketing program.

The results would aid marketers in developing effective CaRM campaigns for their FMCG brands by understanding the different combinations of factors influencing CaRM.

FMCG is one of the major pillars of the Indian economy. This research proposes a comprehensive conceptual framework for the current study that is supported by literature. This study provides evidence of the increasingly important role of CaRM in establishing a win-win association with customers, aiming to solve specific societal causes and creating a favorable image of the brand in the FMCG sector.

Smooth and autonomous navigation of mobile robot in a cluttered environment is the main purpose of proposed technique. That includes localization and path planning of mobile robot. These are important aspects of the mobile robot during autonomous navigation in any workspace. Navigation of mobile robots includes reaching the target from the start point by avoiding obstacles in a static or dynamic environment. Several techniques have already been proposed by the researchers concerning navigational problems of the mobile robot still no one confirms the navigating path is optimal.

Therefore, the modified grey wolf optimization (GWO) controller is designed for autonomous navigation, which is one of the intelligent techniques for autonomous navigation of wheeled mobile robot (WMR). GWO is a nature-inspired algorithm, which mainly mimics the social hierarchy and hunting behavior of wolf in nature. It is modified to define the optimal positions and better control over the robot. The motion from the source to target in the highly cluttered environment by negotiating obstacles. The controller is authenticated by the approach of V-REP simulation software platform coupled with real-time experiment in the laboratory by using Khepera-III robot.

During experiments, it is observed that the proposed technique is much efficient in motion control and path planning as the robot reaches its target position without any collision during its movement. Further the simulation through V-REP and real-time experimental results are recorded and compared against each corresponding results, and it can be seen that the results have good agreement as the deviation in the results is approximately 5% which is an acceptable range of deviation in motion planning. Both the results such as path length and time taken to reach the target is recorded and shown in respective tables.

After literature survey, it may be said that most of the approach is implemented on either mathematical convergence or in mobile robot, but real-time experimental authentication is not obtained. With a lack of clear evidence regarding use of MGWO (modified grey wolf optimization) controller for navigation of mobile robots in both the environment, such as in simulation platform and real-time experimental platforms, this work would serve as a guiding link for use of similar approaches in other forms of robots.

Smart cities in India are going to be a reality very soon by turning challenges into opportunities for the society. However, due to rapid increase in population burden, fast urbanization and growing demand of advanced services in the smart cities, the quantity of per capita municipal solid waste (MSW) has escalated. Moreover, the COVID-19 pandemic has further challenged the municipal solid waste management (MSWM) system with the increasing amount of infectious wastes coming from households (HHs), quarantine centers, healthcare facilities, vaccination centers, etc. Therefore, the present study attempts to explore and analyze the various dimensions of sustainable MSWM system in the smart cities.

The study identifies 13 factors of sustainable MSWM system from the literature, field surveys and stakeholders' opinions. Thereafter, stakeholders' opinions are collected and analyzed using total interpretive structural modeling (TISM) approach to explore the interrelationships among the factors of sustainable MSWM system. These relationships are further validated through the empirical investigation of the real-life case study of Rourkela Municipal Corporation (RMC), Odisha, India.

The TISM approach places all 13 factors into six levels in the hierarchical digraph depending upon the inputs received from the various stakeholders on their interrelationships. Study also validates the proposed TISM model by collecting the data of RMC, Odisha, on the development of MSWM system over the period of 2015–2021.

The study also highlights various implications for the other developing cities and stakeholders to set up the roadmap for developing the sustainable MSWM system. Study defines “IT platform” and “awareness among citizens” as the base of the sustainable MSWM system in any smart city.

The present study is the first of its kind to explore the interrelationships among the factors of sustainable MSWM system by using TISM approach. Moreover, the proposed TISM framework is further validated through the empirical journey of one of the smart cities in India.